Wall paint
Wall paint shapes the atmosphere of a room more than any piece of furniture. At LAB, you'll find wall paint in 176 unique LAB colors, from soft off-white to deep, warm brown. Every color is available in all our paint types, so you can use exactly the same shade from wall to window frame.
What is wall paint?
Wall paint is paint for walls and ceilings. Unlike trim paint, wall paint is made for surfaces such as drywall, plaster, and previously painted walls, and dries to an even, matte finish.
The choice starts with three questions: what are you painting, what look are you after, and how much wear and tear will the room get? A bedroom calls for something different from a hallway where coats brush against the walls every day. For doors and window frames, choose interior trim paint: opt for matte, satin, or semi-gloss, depending on the look you want.
Latex paint is another name for water-based wall paint. If you're looking for latex paint, LAB wallpaint is the wall paint for you: water-based, ultra-matte, and available in all 176 LAB colors.
Types of wall paint
At LAB, you first choose the color, then the type of paint that suits the room and the look you have in mind. These are the wall paints we recommend most often.
LAB wallpaint, ultra-matte
The classic for interior walls and ceilings. LAB wallpaint is an ultra-matte, water-based wall paint, available in all 176 LAB colors. Matte finishes create the calmest look and make minor imperfections in the wall less noticeable. The paint offers good coverage, is easy to apply, and is washable according to scrub class 1.
LAB urban, velvety soft
Rugged yet refined. LAB urban has a subtle grain and a velvety-soft, matte velvet finish that gives walls a powdery depth. The paint is suitable for both indoor and outdoor use and is water-repellent. Discover LAB urban.
LAB chalk, limewash paint
Limewash paint creates a vibrant, cloudy wall with a soft, natural appearance. LAB chalk is 100% mineral, breathable, resistant to mold and bacteria, and solvent-free, with less than 1% sheen. Apply the paint with a block brush, sponge, or cloth to create your own desired effect. First treat the surface with LAB chalk primer. Browse all limewash paints.
LAB cementum, concrete look
This type of paint contains a fine grain that gives walls a raw, vibrant concrete look. LAB cementum is extremely durable, easy to maintain, and suitable for many different surfaces, even in the shower. Discover concrete-look paint.
LAB excellence, all-purpose paint
From walls and ceilings to window frames, doors, and even radiators: LAB excellence is a matte all-purpose interior paint. Scrub-resistant, durable, and water-repellent, it’s ideal for surfaces that take daily wear and tear. View LAB excellence.
Exterior wall paint
Exterior walls deserve the right color too. LAB wallpaint exterior is a weather-resistant wall paint with high coverage for masonry and cement-based render, available in all 176 LAB colors. View exterior wall paint.
Wall paint from other brands
Alongside our own LAB paint label, LAB offers wall paint from Farrow & Ball, Little Greene and Pure & Original, each with its own distinctive color palette. Find all interior wall paint in our interior wall paint collection.
Choosing wall paint colors
Most of the uncertainty isn’t about the type of paint, but the color. Three things can help you choose.
Start with the light. A north-facing room gets cool light and often calls for a shade with a warm undertone. A south-facing room can easily handle a cooler color. That’s why the same color can look different in two rooms.
Pay attention to the undertone. White is never just white, and gray is never just gray. The undertone determines whether a room feels warm or cool. If you’re choosing between two similar-looking shades, that’s where the difference lies.
See the color at home. Order a sample pot or color swatch and try the color on your own wall in the morning, afternoon, and evening. This way, you can see exactly how a shade looks in your light and choose with confidence.
Great starting points in the LAB colour collection are white wall paint for a light base, beige for warmth and calm, and green or blue wall paint to give a room character.
Wall paint by room
Living room: Matte finishes give color the most depth and bring a sense of calm to the space. The perfect place for a shade you’ll want to look at for years to come.
Bedroom: Muted, dark colors really come into their own here. They make the room feel more intimate and cozy.
Hallway and landing: this is where walls get touched most often. Choose a durable, easy-to-clean paint like LAB excellence, and a color that won't show every mark.
Kitchen: wall paint looks great with wooden cabinets and stone countertops. Around the cooking area, a durable, easy-to-clean paint like LAB excellence is a great choice.
Bathroom: choose bathroom coating for walls and ceilings, including in the shower. Prefer a concrete look? LAB cementum is also an option, finished with cementum coating.
Buy wall paint at LAB
The LAB colour collection was developed in the Netherlands and includes 176 unique colors. Not a standard paint chart, but colors with carefully considered undertones.
- 176 unique LAB colors, in all our paint types, and almost any other color mixed to order
- Extra matte, velvety, limewash, or concrete: the look that suits your space
- Sample pots and color swatches to view the color at home
- Color advice: online or at the LAB concept store in Bussum, with one of our color advisors
- LAB PROJECTS: for small and large painting jobs
- Fast delivery: Order by 11:59 p.m. and receive it the next business day. Free shipping on orders over 75 euros in the Netherlands and Belgium
Frequently asked questions about wall paint
How much wall paint do I need?
For LAB wallpaint, allow 10 m² per liter per coat. We always recommend two coats for optimal coverage and scrub resistance. Measure the wall, subtract windows and doors, and allow a little extra.
What's the difference between wall paint and latex paint?
Latex paint is another name for water-based wall paint. LAB wallpaint is this type of paint: extra matte and available in all 176 LAB colors.
Can I test a color first?
Yes. Order a sample pot or color swatch and see how the color looks on your own wall in the morning, afternoon, and evening.
Which wall paint should I choose for the bathroom?
Bathroom coating: suitable for walls and ceilings, including in the shower. LAB cementum is also an option. We don't recommend LAB chalk in the bathroom.
Do I need to prime first?
First use LAB wallfix on absorbent and powdery surfaces. Choosing one of our special finishes, such as LAB urban or LAB chalk, for an absorbent or powdery surface? Treat it first with the right primer. If you're unsure about your surface, feel free to contact our support team.