Discover the paint of Pure & Original at LAB 

Pure & Original is a Dutch paint brand that offers a lot of possibilities with more than 180 colors, 5 types of preparatory products, 10 types of paint, and 3 types of finishing specials. Whether you choose bold colors, faded tones, high gloss, matte or washable, there is always a Pure & Original paint that fits your project. The range is applicable on walls, furniture, stairs, and floors indoors, and also outdoors on woodwork and facades. LAB is an exclusive Star Dealer of Pure & Original. We have access to a mixing machine with which we can mix all colors and types of paint. 

Pure & Original paint colors

Quality and sustainability are central to Pure & Original. All paint from Pure & Original is water-based, vegan, and colored with 100% natural and organic pigments, which originate from nature. For example, the Fresco lime paint and the Marrakech Walls are 100% mineral and nature-friendly. 

The different types of paint from Pure & Original 

For every application, Pure & Original has a suitable type of paint. Do you choose Classico chalk paint or rather Licetto, the washable and matte chalk paint? Use Fresco lime paint for beautiful, authentic walls or create a concrete look with the Marrakech Walls. For doors, frames, and furniture, Traditional Paint is perfect, while Carazzo is ideal for scratch-resistant floors. Want to paint the facade? Then choose Calx Kalei or Quartz Kalei.  

Try Pure & Original paint 

Would you like to try out your favorite Pure & Original color at home first? Then order the handy color samples, or color swatches, in A5 format. This way, you can easily test whether the color suits you and how the paint looks before you order paint. The color samples from Pure & Original are painted with the Classico paint. 

Want to get more color inspiration? Then order the free Pure & Original color card from LAB.