Pure & Original

Discover Pure & Original paint at LAB 

Pure & Original is a Dutch paint brand with a huge range of options, featuring more than 180 colors, 5 types of preparatory products, 10 types of paint, and 3 types of finishing specials. Whether you choose bold colors, muted tones, high gloss, matte, or washable, there is always a Pure & Original paint that fits your project. The range is suitable for walls, furniture, stairs, and floors indoors, as well as woodwork and facades outdoors. LAB is the exclusive Star Dealer of Pure & Original. We have a mixing machine that allows us to mix all colors and types of paint. 

Pure & Original paint colors

Quality and sustainability are central at Pure & Original. All Pure & Original paint is water-based, vegan, and colored with 100% natural and organic pigments, sourced from nature. For example, Fresco lime paint and Marrakech Walls are 100% mineral and eco-friendly. 

The different types of paint from Pure & Original 

For every application, Pure & Original has a suitable type of paint. Do you choose Classico chalk paint or would you prefer Licetto, the washable and matte chalk paint? Use Fresco lime paint for beautiful, authentic walls or create a concrete look with Marrakech Walls. For doors, frames, and furniture, Traditional Paint is perfect, while Carazzo is ideal for scratch-resistant floors. Want to paint the facade? Then choose Calx Kalei or Quartz Kalei.  

Try Pure & Original paint 

Would you like to try your favorite Pure & Original color at home first? Then order the handy colour samples, also known as color swatches, in A5 size. This allows you to easily test if the color suits you and how the paint looks before you order paint. The colour samples from Pure & Original are painted with Classico paint. 

Looking for more color inspiration? Then order the free Pure & Original color card at LAB.