LAB urban is perfect for spaces where you want to create atmosphere and a sense of experience. Think of:

• living rooms
• bedrooms
• home offices
• a quiet hallway (provided it is not subject to extremely heavy use)
• accent walls behind a sofa or bed

It’s an ideal choice if you like:
- extremely matte
- soft & luxurious
- a calm color experience 
- depth through texture (without mottled clouds)

LAB chalk
LAB chalk creates a clouded, Marrakech/Ibiza-style look, with visible color nuances and variations. This gives you that characteristic limewash feel: warm, lively, and handmade.

View the product: LAB chalk

LAB cementum
LAB cementum creates a rugged concrete look: more robust, a little more industrial, and truly “concrete-like.” Ideal if you’re after that concrete/loft look.

View the product: LAB cementum

LAB urban
LAB urban creates a velvety-soft look that is extremely matte, but without the pronounced color variations often seen with limewash. The result looks calmer and more refined, but still has plenty of texture and depth (more than regular wall paint).

In short:

• Want a clouded, Mediterranean look → LAB chalk
• Want concrete and ruggedness → LAB cementum
• Want a velvet, luxurious, serene look → LAB urban

The right build-up depends on your substrate. Below, you’ll find the recommended build-up for each substrate.

New plaster / highly absorbent substrate

Build-up:

1. LAB wallfix
2. LAB urban 1
3. LAB urban 2

View the product: LAB wallfix

Previously painted wall

Build-up:

1. LAB urban 1
2. LAB urban 2

Metal or plastic (indoors)

Build-up:

1. LAB multiprimer interior
2. LAB urban 1
3. LAB urban 2

View the product: LAB multiprimer interior

Woodwork (indoors)

Build-up:

1. LAB wood primer
2. LAB urban 1
3. LAB urban 2

View the product: LAB wood primer interior

Applying LAB urban is easy to do yourself, as long as you follow the right steps.

Step 1 – LAB urban 1 (primer)

• 1 coat
• with a roller or brush
• the technique does not matter here; it is important that the primer is applied evenly.

Step 2 – LAB urban 2 (velvet finish)

• 2 coats
• apply with the special LAB urban spalter brush
• work in crisscross strokes
• work wet-on-wet for the best result

Tip: preferably work with one person per wall, so the texture remains consistent throughout.

Watch the HOW TO LAB video for even more tips on applying LAB urban.

You can find the most frequently asked questions about LAB urban here.